20
Dec

Smart Insurance Marketing in Todays Tough Economy

Author: Brandon Hansenbr
Source: ezinearticles.combr
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Insurance marketing and insurance sales, especially in this economy is a battle that most all financial planners face every day. Whether you are focusing on life insurance marketing, health insurance marketing or insurance direct marketing, the common concerns are the same.

How do you get new clients? How do you convince that they need to come in to see you and talk about his financial future?

There are a lot of things to consider regarding your insurance marketing. However there are many things you can do to get your insurance marketing plan in place.

The first thing you need to do is set up an insurance marketing strategy. A strategy is similar to a plan or goals. It is designed to layout all the important insurance sales and products that you offer so you can visualize how to deliver those services. Simply take a couple hours and put a plan in place and make sure that you are doing something at least weekly to attain your insurance marketing plan.

What I want to share with you in this article is a way to layout your insurance marketing plan to allow you to attain your goals to effectively market your business. First of all, you have to understand the difference between a strategy and a tactic.

What is a Strategy?

A strategy is to educate your mind about why things happen and what the outcomes are.

For example, one strategy you could have when you are thinking about your insurance marketing is to build relationships with one new joint venture partner, like a CPA or Attorney per month. Another strategy you might consider is to further define your target market to go after a certain type of prospect. Those are strategies.

A tactic is the steps you are going to take to get accomplish your strategies.

What is a tactic?

Like I said, tactics are the steps you take to accomplish the strategies.

Following the above example, if your strategy is to build relationships with a CPA or Attorney per month then your tactic could be to attend local networking groups where you know CPAs or Attorneys hang out. Or you could talk with your own CPA and explain what you are trying to accomplish and that you want to refer clients.

If your strategy is to further define your target market you could think about all your clients and what types of people you best connect with. Then ask your favorite clients for referrals and introductions to people that fit your preferred niche.

Insurance Marketing Channels

What you want to keep in mind is that there are many different ways to approach marketing for insurance agents. We are in an industry that can help everyone. You should not get too attached to one type of marketing strategy because you never know when that channel is going to dry up. If you focus all your marketing efforts on seminars, and then rules change or people stop coming to the seminars for some reason then you are lost on other ways to attract clients. You must always have three or four ways of attracting clients and prospects that fit into your plan.

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pBrandon Hansen is the owner of a target=_new href=http://www.marketyourpractice.net rel=nofollowMarketYourPractice.net/a. He has been in the financial industry for over 10 years and has figured out some effective and profitable ways for a target=_new href=http://www.marketyourpractice.net/blog/insurance-marketing-in-tough-economic-times/ rel=nofollowInsurance Marketing/a and he also offers a free CD on his website./pbr
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12
Dec

Shopping for Auto Insurance Online Becomes Increasingly Popular.

Author: Online Auto Insurance Brokerbr
Source: articlesfactory.combr
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Over the past few years,shopping forauto insurance onlinehas increasingly become morepopular by United States consumers.

More and more people are finding the convenience of comparing rates instantly from multiple auto insurance carriers.

As the internet becomes more popular and the online consumers mature,the number of people shopping online is said to exceed the number of people shopping by phone or in person in the near future.

Since 2005, an estimated70 million auto insurance quotes have been given online, but until recently, people are finding the confidenceand security to not onlyreceive quotes online, but to purchase the auto insurancepolicy online.

Inthe first few months of 2007, the statistics show a major increase in consumer online shopping.

Just in the first quarter,there has been an increase of 27% in the number ofauto insurance quotes obtained online; Furthermore, since 2006, there has been an estimated 45% increase in the insurance policies purchase online.

Consumers are increasingly becoming more comfortable making financial purchases online.

Auto insurance companies are racing to bring their products online due to the adoption of the internet.

Since the explosion of the internet, there has been insurance companies evolved from the huge number of online consumers.

Auto insurance companies encourage consumers to purchase insurance online since the overhead expenses of issuing an insurance policy online is less than the traditional method, insurance companies can extend the savings to the consumer.

One such website is OnlineAutoInsurance.com which offers online auto insurance quotes instantly.

You can compare rates from up to 10 different quality insurance companies such as Progressive, Infinity, AIG and more.

Feel free to join the millions of people shopping online and take advantage of the savings.br
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04
Nov

Fast Forward Regional Director, Mr. P S Iyer unveils a unique digital landscape for Insurance

Author: Anonymous
Source: free-articles

Fast Forward launches digital landscape for Insurance

It is now possible for an Insurance company to create a virtual global business practice with all stakeholders seamlessly collaborating through F-Ins Digit, a digital corridor offering from Fast Forward Technologies. When Mr. P S Iyer, FFT’s regional director shared the excitement that the new technology offers amidst critical acclaim from the Insurance fraternity, the solution was simultaneously unveiled across the Asia Pacific simulcast in a live video conference. The launch was received enthusiastically at Thailand, Malaysia, Shanghai, Singapore and Japan.

Fast Forward Technologies, which focuses on authoring futuristic software frameworks for the Finance & Insurance sector has been working on the F-Ins software framework for 6 years. ???The framework, built around ???intelligent’ technologies instantly catapults an Insurance company into the digital arena, wiring up all touch points and stakeholders into a technology web. The customers, the shareholders, the intermediaries, the agents, the sales force, the financiers, and the employees, once ???tied in’ to the framework can experience underwriting services of digital quality.

The Insurance industry is in a state of flux. New channels of distribution are opening up ??” banks, the Internet etc ??” which are adding to the competitive pressure. Newer modes of transactions are evolving requiring a re-definition of the roles played by different entities in the Insurance business flow. Exposures are becoming increasingly complex and difficult to track. The work environment has become convincingly electronic and most of the traditional systems with their focus on automating specific portions of business are proving to be highly inadequate. Instead of requiring the Insurers to implement disparate and disjoint systems, F-Ins contains all the functionality required for sophisticated Insurance Operations and is designed as a ???one-stop’ Next Generation Collaborative digital corridor.

> Policies & Cover NoteUnderwriting

> Endorsements

> Claims

> Reinsurance

> Investments

> Financial Accounting

> Broker, Banks, Agents, Intermediaries

o Investors, Employees, Clients, banks

o Regulator, Government

F-Ins??? Life & F-Ins General???, facilitate interactive and robust conduct of general & life insurance business, supporting the complete requirements of Insurance. A highly analytical framework, they provides the full suite of functionality required to operate both the Front and back office functions of large Non-life and ife Insurance corporations.

F-Ins BrokerConnect???, is a sophisticated, state of art Insurance Intermediary software developed by Fast Forward Technologies. It helps brokers and intermediaries create a collaborative work environment where the front-office functions, back-office operations, Client servicing and communication with the insurers and other counter parties – all happen at new levels of sophistication and ease.

F-Ins Coliseum???, – . Fast Forward Technologies’ advanced Business intelligence template Coliseum is capable of agile and adaptive analysis of changes that also decodes complexity in information patterns into manageable information canisters and dynamically adapts business processes to those changes. Coliseum is housed in a very unique technology bed capable of withstanding a transaction torrent and for acquired intelligence.

F-Ins Q???, supports a complete range of functionality required for sophisticated Banc assurance operations

F-Ins mATRIX???, is a sizzling sales promoter that gets the Insurance sales team to stay ???always on’. The mATRIX system keeps continuing the sales process even when the sales consultant is watching a movie. It’s almost like a robot companion for the Insurance salesman. It is designed to help the salesman rapidly move into the ???super achiever’ class.

F-Ins Re supports various types of Re-insurance functions. These range from arranging for facultative re-insurance to creating highly automated Cessions based on Treaty Agreements.

C. 1. F-Ins provides advanced capabilities for risk reduction and supports the following types of re-insurance transactionso Facultative Re-Insuranceo Mandatory / automatic ceding to Statutory bodieso Surplus and Quota Share Treatieso Excess of Loss treatieso Maintenance of Risk Cards

A set of digital assets created to address specific insurance tasks will share the F-Ins neural hub, which will act as the Central switching facility & a feeder managing information flow, usage, bandwidth & module access, in real-time. The F-Ins corridor provides functionality required to power both front end and back office information delivery systems for the Life, Non-Life, and Re-insurance corporations.

Virtual branches With F-Ins designed to take advantage of ???logistical networking’; it will be possible to store and retrieve location specific data from remote servers across the world at will. Further, it would be possible to transfer location or business specific data to a designated server. If a US company wishes to set up business in Singapore, it would just need to call on the necessary digital assets and set up country specific products from ready to use product wizards, activate the tariff structures and regulator recommendations ??” and Lo ??” the virtual Singapore branch is set up. To the company’s clients it would seem like they are interacting with a full-fledged Singapore company. They can add further value by wiring up local agents and resident representatives in Singapore into the corridor. An outsourced server either in Singapore or a virtual one in US would run the business for the company, be it running marketing campaigns, recruiting agents, winning clients, writing Insurance contracts, or recording claims and settling them. Should the company wish, they could even move part of the Singapore processes to a different location, say India, possibly to take advantage of favourable manpower costs.

Global Facility for future directions research and to impart Insurance Skills ??” SKINS

To help in charting the future course of F-Ins and to aid in the rapid deployment of the F-Ins framework, and at the same time to help ramp up the customers’ and partners’ IT skills, Fast Forward has plans to set up a multi-tiered global Insurance research and training centre in India named SKINS. ??” An acronym for SKills in INSurance. Under the SKINS plan, a systematic component based training program will impart key skills built around F-Ins. The SKINS facility to be used by Fast Forward’s customers and strategic partners would afford opportunities for jointly exploring future trends in Insurance technology and provide opportunities of reducing the participant learning curve. SKINS will add a whole new dimension of value adds to both our valued customers and our business partners. Additionally, SKINS will encourage clients to access the ???future directions’ lab and participate in future designs.

SKINS will also have a support division delivering ???Always-on 24X7′ seamless support combining phone-in, Live-chat, web, email and onsite to the F-Ins clients.

What F-Ins would mean for Fast Forward and its partners

“With the F-Ins framework, Fast Forward looks set to address a new segment which is a $200 Billion global market set to grow to be $380 billion by the turn of the century. If every 10th person on the planet is going to have access to Internet soon, it makes for an amazing global marketplace for our Digital Insurance clients who can leverage F-Ins to deliver exponential revenue growth”

The world is going through a very exciting phase in IT and the Fast Forward group will participate in this experience through F-Ins. To realize the full potential of this futuristic framework Fast Forward is looking to collaborate with strategic technology and marketing partners.

???A novel product suite, a full fledged support lab, a training facility to train people and source skills from, the dedicated product Research & Development centre, a refined and tested delivery model and a customer who is already enjoying the digital experience of F-Ins ??” the winning story has just about begun and it is an exciting phase ahead. We are now looking to translate the potential.??